About Blue Unicorn
Blue Unicorn was born from real experience in international sourcing, product development, and digital marketing. We work from the ground, not from theory.
We are not a traditional marketing agency. We are a 360° team that covers the full cycle: from idea to sale, from product to international expansion. Every decision, every strategy, and every step of the process is backed by years of real execution across different sectors and markets.
The firm is led by Luis Chicharro, with a track record in business development, internationalization, proprietary brand creation, and scaling through digital channels. His approach was featured in Cinco Días (Grupo El País), where he explained how to build real businesses on digital platforms — from product and manufacturing to sales.
Luis
Chicharro
Brands Developer — Amazon, Import & Export
We build opportunities where others only see ideas. From a brand to a factory. From a product to international expansion.
Over 15 years of experience
This isn't theory. It's what we've done, tested, corrected, and done again for over a decade in real projects.
We've developed products from scratch, sourced manufacturers in Asia, negotiated terms, managed CE and FDA certifications, and coordinated door-to-door logistics. No middlemen. Direct execution. We also know what it costs to launch a brand: naming, identity, packaging, product photography, optimized listings, A+ Content, Brand Registry. We create brands that sell, not brands that just look good.
We manage digital channels with a profitability mindset: Amazon Seller Central and Vendor Central, organic and paid positioning, eBay, proprietary e-commerce, FBA logistics, and scaling strategies tested in real markets. We apply marketing without empty metrics: Google Ads, Facebook Ads, and Amazon Ads campaigns, SEOCommerce, lead generation. Only what converts.
We've opened markets in Europe, LATAM, and Asia. We understand the specificities of each region: regulation, customs, taxation, consumer idiosyncrasy, and local distribution channels. Because scaling isn't translating a listing. It's understanding where you're entering and adapting the entire operation.
“We build
real businesses,
not promises.”
— Blue Unicorn's founding principle
What we believe
Never fall in love with an idea before validating the market.
The supplier is as important as the product.
A brand is worth more than a catalog.
Going cheap often turns out expensive when sourcing abroad.
Don't scale a business that isn't making money yet.
Marketing won't fix a bad product.
Reputation takes years to build and minutes to lose.
We connect worlds that don't normally talk to each other.
Shall we talk?
Tell us about your project and we'll see if it fits with how we work.